Scottsdale, AZ (3/29/2018)

Hydrolyzed Collagen Peptides and Drip Brewed Coffee together in a single serving pod at last!

Let’s talk about CUP-O Protein Coffee Infusion, Who drinks it and why?
He drinks it because our Collagen Protein Infused Coffee can support the synthesis of Creatine in the body to help improve athletic performance and increase lean body mass. She drinks it because research shows that drinking  just 1 to 2 cups per day for at least 8 weeks has been shown to produce noticeable reductions in skin dryness, wrinkles, and cellulite, as well as significant increases in skin firmness, hydration, and moisture. It also helps to improve growth and health of fingernails and decrease cracking and chipping. Did we get your attention? Yeah, We thought so.


COLLAGEN BENEFITS:

• Supports Healthy Skin
• Assists with gastrointestinal distress
• Improves Joint Health
• Single Serving Brewers help infuse the Collagen Protein with the Drip Brewed Coffee.
• CUP-O Beverages owns the patent for Drip Brewed Coffee with Protein for Single Serve Brewer Pods
• Beauty Coffee? Fitness Coffee? Diet Coffee? Whatever you want to call it, we call it CUP-O Protein.

Over the last two years, Collagen has been making a comeback, and CUP-O Protein Coffee Infusion™  is taking advantage of the trend. Collagen Protein has quickly become the go-to in the world of health and wellness as more health-conscious individuals began adding the trendy powdered protein straight to their morning cup of coffee. CUP-O Protein Coffee Infusion™ was formulated specifically for Keurig-type coffee machines to quickly deliver 8 grams of taste-free, odor-free, silky collagen protein through a smooth, heavy bodied dark roast coffee and recyclable K-Cup*/Pod. CUP-O’s flavor is rich with notes of toasted nuts and a chocolatey aroma, providing you a HOT, DELICIOUS, and CONVENIENT resource for Energy, Muscle Growth / Recovery, Stamina, and improved focus, like you’ve never experienced.

CUP-O Protein Coffee Infusion™  was featured in the Muscle & Fitness Magazine April Edition (pg 80) if that says anything about who is taking notice of  the one of a kind CUP-O Protein™ . When many consumers are adding creamers and sweeteners, the next generation of coffee drinkers have been looking to make their morning cup more beneficial than just a morning blast of caffeine. So to help you, the consumer, understand the benefit of CUP-O Protein Coffee Infusion™  we want to share with you some facts about Collagen that you might not be aware of.

WHAT IS COLLAGEN PROTEIN?
If you have not heard by now? IT’S AWESOME!
Collagen is a premium protein that accounts for 1/3 of the protein in our bodies and 70% of the protein in our skin. Consumer markets have become familiar with its role in beauty and skin-care, which is why it is in many beauty products, but collagen has become useful in many other areas of health and wellness.
Scientifically speaking, Collagen is a distinct molecule made up of over 1,000 amino acids in a unique triple helix configuration of three polypeptide subunits. There are 16 types of collagen, and most in the human body are categorized as Type I. It has been determined in lab tests that Type I collagen protein bond is incredibly strong and in fact, it is stronger than steel (gram for gram).
Hydrolyzed Collagen Peptides are proteins that are broken down into individual peptide (amino acid) chains, and the benefit of powdered collagen is it doesn’t gel like gelatin. It is true that powdered collagen can be quickly stirred into hot liquids, but unlike CUP-O Protein Coffee Infusion™ the powder may clump together as it sinks. CUP-O Protein™  will not emulsify and is a significant part of what makes CUP-O Protein Coffee Infusion™ Single Serving Pods a consistent cup of coffee for consumers.
The increase in the consumption of Collagen Protein Powder has been driven by the fact that bone broth is incredibly difficult and inconvenient to make and more research is illustrating the benefits of bio-available proteins like Hydrolyzed Collagen Peptides.

CUP-O PROTEIN PREMIUM HYDROLYZED COLLAGEN PROTEIN:
TASTELESS – ODORLESS – RESIDUE FREE!
CUP-O Protein Coffee Infusion™  has added Collagen powder to its drip brewed coffee which dissolves while the single serve pod is being brewed. One of the great features of CUP-O Protein™  is that you will not be able to notice any smell, taste or residue in the cup. Consumers of CUP-O Protein Coffee pods will not know that their cup of coffee is now infused with Premium Protein due to it being taste-free and odorless. CUP-O Protein does not have a bitter taste, and the silky smooth brew is a new and welcomed experience for coffee drinkers.

WHAT ABOUT HEALTH BENEFITS?
At 95% Bio-Availability, Hydrolyzed Collagen Peptides provide a significant dose of premium protein.
What effects does Collagen have on our Skin?
Fact about Aging: Our bodies produce less collagen as we age, studies continue to show the positive impact that Collagen consumption over months of time reduces the aging effects noticeable in the skin. Studies published in the Journal of Cosmetic Dermatology stated that a collagen supplement helped “improve hallmarks of skin aging,” according to the National Center for Biotechnology Information.

COLLAGEN AND JOINT HEALTH?
A multitude of clinical studies confirm Hydrolyzed Collagen Peptides can counteract joint wear and tear for people who have osteoarthritis, as stated by Gelatin Manufacturers of Europe.  One study noted that consuming eight to 12 grams of collagen a day improved symptoms of osteoarthritis and osteoporosis; another 24-week study found that athletes had less pain in their joints after they began taking the dietary supplement. In a separate six-month study, men and women over 50 years of age experienced decreased joint pain by consuming a food supplement made of collagen hydrolysate. (mic.com)

DOES COLLAGEN IMPROVE GASTROINTESTINAL DISTRESS?
Industry researchers and Wellness sites including Dr. Axe and Wellness Mama have been discussing claims that collagen can improve digestion.
“Gelatin and collagen may help coat the digestive tract,” Katie Wells, founder of Wellness Mama, wrote on her website. “Gelatin has prebiotic properties so that may have some benefits,” Gerard Mullin, an associate professor of medicine at Johns Hopkins who specializes in gastroenterology communicated in an interview with Mic (2017). He further communicated in the 2017 interview that prebiotics is the soluble fiber that “help the good bacteria grow.” Other examples of prebiotics include bananas, Jerusalem artichokes, and asparagus, he said.  CUP-O Protein™  has a range of health benefits due to its unique combination of premium collagen and coffee. CUP-O™  helps reduce skin dryness, wrinkles, and cellulite, and increases skin firmness, hydration, and moisture. CUP-O™  also supports the growth and health of your fingernails, curbs appetite to assist in weight management, helps improve athletic performance, increases lean body mass, and aids digestion and healthy aging.*

About CUP-O Protein Coffee Infusion™

CUP-O Protein™  was invented by Donna McReynolds-Sanchez, a 17-year beverage industry veteran, and her husband Toby Sanchez, a former minor league baseball player. Donna was working for an Ready To Drink protein shake company when the idea for CUP-O Protein™  was born. Donna would drink her coffee made in a Keurig® every morning, but she was not a fan of eating breakfast foods. Because she felt her body required more sustenance than what her coffee provided, she would reluctantly chug one of the protein shakes she was selling but quickly grew weary of drinking them due to their cold temperature and poor after-taste. Donna soon realized she desired something both hot and nourishing to drink in the morning. Out of sheer frustration, Donna began grumbling how she merely wanted to be able to have a hot cup of fresh drip brewed coffee that also provided protein to keep her fuller longer. The couple quickly learned that nothing like this existed on the market, in fact, they discovered that there was less than 4% innovation in what was a $4.5 billion-dollar category. After the Nutraceutical Formulator hired by the Sanchez’s couldn’t figure out a way to fulfill their vision, the company told them “It can’t be done…If the Big Guys could do it, it would have been done by now”. Donna encouraged Toby to bring the formulation research and development in-house, literally. After 14 months of great trial and error in their Scottsdale, Arizona kitchen, the self-proclaimed “mad scientists” finally found their eureka formula and celebrated what was to become a truly unique innovation for single-serving coffee pods which was later awarded a Patent. Now CUP-O Protein Coffee Infusion™ leads the way in carving out an entirely new category of Enhanced Coffee Pods.