SCOTTSDALE, ARIZ. (PRWEB) MARCH 27, 2018
CUP-O Protein Coffee Infusion™, the world’s first Coffee Pods to deliver a blend of taste-free, odorless, silky collagen protein and a smooth, dark roasted, drip-brewed coffee, announces today the continued expansion of U.S. distribution for its Patented Protein Coffee Infusion™ with their latest launch in Southern California. CUP-O Protein now has a new home in the coffee aisle of all Gelson’s locations.
CUP-O Protein Coffee Infusion™ was formulated especially for single-serving brewed coffee machines to quickly deliver 8 grams of taste-free, odorless, silky protein through a smooth, heavy bodied dark roast coffee and packaged in recyclable pods. CUP-O’s flavor is rich with notes of toasted nuts and a chocolatey aroma, providing consumers a hot, delicious, and convenient resource for energy, muscle growth/recovery, stamina, and improved focus, unlike anything that has been on the market.*
CUP-O Protein has a range of health benefits due to its unique combination of premium collagen and coffee. CUP-O helps reduce skin dryness, wrinkles, and cellulite, and increases skin firmness, hydration, and moisture. CUP-O also supports the growth and health of your fingernails, curbs appetite to assist in weight management, helps improve athletic performance, increases lean body mass, and aids digestion and healthy aging.* Beauty coffee? Fitness coffee? Diet coffee? Whatever you want to call it, we call it CUP-O Protein.
About CUP-O Protein Coffee Infusion™
CUP-O Protein was developed by Donna McReynolds-Sanchez, a 17-year beverage industry veteran, and her husband Toby Sanchez, a former minor league baseball player, business owner, and entrepreneur. Donna was working for an RTD protein shake company when the idea for CUP-O Protein was born. Donna would drink her coffee made in a Keurig® every morning, but she was not a fan of eating breakfast foods. Because she felt her body required more sustenance than what her coffee provided, she would reluctantly chug one of the protein shakes she was selling, but quickly grew weary of drinking them due to their cold temperature and poor after-taste. Donna soon realized that she desired something both hot and nourishing to drink in the morning. Out of sheer frustration, Donna began grumbling how she merely wanted to be able to have a hot cup of fresh drip brewed coffee that also provided protein to keep her fuller longer. The couple quickly learned that nothing like this existed on the market, in fact, they discovered that there was less than 4% innovation in what was a $4.5 billion-dollar category. After the Nutraceutical Formulator hired by the Sanchez’s couldn’t figure out a way to fulfill their vision, the company told them “It can’t be done. If the Big Guys could do it, it would have been done by now”. Donna encouraged Toby to bring the formulation research and development in-house, literally. After 14 months of great trial and error in their Scottsdale, Arizona kitchen, the self-proclaimed “mad scientists” finally found their eureka formula and celebrated what was to become a truly unique innovation for single-serving coffee pods, which was later awarded a Patent. Now CUP-O Protein Coffee Infusion™ leads the way in carving out an entirely new category of Enhanced Coffee Pods.
Founded in 1951, Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and particular values for their customers. Gelson’s is recognized for its delicious, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, visit http://www.gelsons.com.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases. CUP-O Beverages LLC is not affiliated with Keurig, Inc. “Keurig®” and “K-Cup®” are registered trademarks of Keurig, Inc.