SCOTTSDALE, AZ (3/29/2018by Toby B Sanchez – Former Professional Baseball Player

Athletes are known for consuming everything under the sun that is considered healthy. Most health conscious athletes prefer food and beverage that tastes good and is good for them and affordable. As a collegiate and professional baseball player in the mid 90’s to early 2000’s what I was drinking changed over time. Beverage commercials transitioned from Milk, Water, and Gatorade while I was in college to Protein Powder based shakes, antioxidant water, and Coffee as a professional player.

The good thing is fitness industry experts and exercise physiologists have been working with beverage companies on the effectiveness of beverages for the athletic and fitness communities. Continued research in the beverage industry shows that a morning cup of coffee might be the best addition to your daily consumption.

Fast forward to 2017 and the world of coffee has been forever changed. In the single-serve brewer market known for the Keurig and single-serving pods, CUP-O Beverages figured out how to get Premium Collagen Protein and Drip Brewed Coffee to exit a single serving pod so that you could enjoy the great taste of coffee and benefit from 8grams of protein per cup. There is a significant number of health benefits for both athletes and health-conscious people when they consume a CUP-O Protein Coffee Pod.

So to help you see the benefits, here are five reasons why you, the athlete should incorporate the CUP-O Protein Coffee Infusion – Protein Coffee Pods into your daily meal plan and healthy routine:

1. Coffee reduces the amount of pain you perceive, and Hydrolyzed Collagen Peptides helps provide sustenance DURING rigorous training.
Extensive training can be challenging, work out enough, and eventually, your muscles will push you to stop. A benefit of CUP-O Proteins 100% Arabica Coffee is that it helps silence your muscles from trying to get you to stop.

An interesting fact presented in research published in the International Journal of Sports Nutrition and Exercise Metabolism (2009), the shot of caffeine as a stimulant in a cup of coffee can reduce the amount of pain perceived by low to moderate caffeine consumers if taken before exercise. Every game is a big game, and there is a significant amount of research that implies that athletes may benefit from a “cup” before a big game. For those of you that might be thinking of a VENTI or 24oz coffee, a “cup” is precisely that: 8 ounces which happen to be the recommended serving size of CUP-O Protein Coffee Infusion

2. Coffee also reduces perceived pain AFTER exercise and CUP-O’s premium protein helps rebuild muscle tissue.
February 2007 issue of The Journal of Pain stated that research suggests that moderate doses of caffeine (approximately two cups of coffee) can reduce post-exercise soreness by up to 48 percent. The study examined the effects of caffeine on a group of nine female college students who were neither regular caffeine users nor regularly physically active. The subjects participated in a moderate workout. Then, one or two days later, they took either a caffeine pill or a placebo and an hour later performed quadriceps exercises—first to produce maximal force, then to produce sub-maximal force. Compared to the placebo subjects, those who got the caffeine reported a 48 percent reduction in pain in the max effort exercise and a 26 percent reduction in pain in the sub-maximal effort exercise.
If you are a next day or second-day sore athlete or made sure that the “OFF” in the off-season had your name with it, then CUP-O Protein Coffee Infusion might be an easy way to reduce soreness after your first few training sessions.

3. CUP-O Protein Coffee Infusion(tm) helps you recharge.
You have been programmed to go for a cold protein shake after practice, but for the first time, you can choose a hot protein coffee that provides 8grams of super premium hydrolyzed collagen peptides that are 95% bio-available to your body. You might want to swap out the cold protein that needs an hour to denature in your stomach to a Protein Coffee pod that quickly delivers a dose of protein into your bloodstream. Immediately effecting your performance and ultimately your recovery. According to research published in 2 Journal Of Applied Physiology (2008) “athletes who ingested coffee after exercise had approximately 66 percent more muscle glycogen than those who ingested a placebo four hours after exercise.” Its common sense that if you have 66 percent more sustenance in your system for your next performance, competition or training-session, there is no question your body will succeed in its efforts to perform at the highest levels.

4. Protein Infused Coffee Pods delay exhaustion.
Every athlete needs more time focused and on their game. The end of a training session or performance-based competition is always more challenging to remain consistent over time. But the shot of caffeine that CUP-O Protein Coffee Infusion(tm) provides could help you stay focused on that last pitch or help you push through the final exercise in your daily program.
**According to 2012 research out of the Coventry University in England. In the study, researchers had 13 young men Bench Press, Deadlift, Squat and Row to failure with a weight that was 60 percent of their one-rep max. The participants performed two workouts: one where they consumed a placebo beverage an hour before exercise, and another where they drank a beverage packed with 179 mg of caffeine an hour before exercise.**

5. Coffee could help you lower body fat.
If you’re looking to cut that last bit of fat before beach season, grab a months worth of CUP-O Protein Coffee Pod and get ready for some sun.
Just in case you were wondering: The following is the Story.
The study was performed on 16 overweight or obese men and women, aged 22-26. All participants cycled through a high dose of coffee extract (1,050 mg), a low dose of coffee extract participants lost an average of 17 pounds, with an average decrease in body fat of 16 percent.


CUP-O Protein Coffee Infusion™, the world’s first Coffee Pods to deliver a blend of taste-free, odorless, silky collagen protein and a smooth, dark roasted, drip-brewed coffee, announces today the continued expansion of U.S. distribution for its Patented Protein Coffee Infusion™ with their latest launch in Southern California. CUP-O Protein now has a new home in the coffee aisle of all Gelson’s locations.

CUP-O Protein Coffee Infusion™ was formulated especially for single-serving brewed coffee machines to quickly deliver 8 grams of taste-free, odorless, silky protein through a smooth, heavy bodied dark roast coffee and packaged in recyclable pods. CUP-O’s flavor is rich with notes of toasted nuts and a chocolatey aroma, providing consumers a hot, delicious, and convenient resource for energy, muscle growth/recovery, stamina, and improved focus, unlike anything that has been on the market.*

CUP-O Protein has a range of health benefits due to its unique combination of premium collagen and coffee. CUP-O helps reduce skin dryness, wrinkles, and cellulite, and increases skin firmness, hydration, and moisture. CUP-O also supports the growth and health of your fingernails, curbs appetite to assist in weight management, helps improve athletic performance, increases lean body mass, and aids digestion and healthy aging.* Beauty coffee? Fitness coffee? Diet coffee? Whatever you want to call it, we call it CUP-O Protein.

About CUP-O Protein Coffee Infusion™

CUP-O Protein was developed by Donna McReynolds-Sanchez, a 17-year beverage industry veteran, and her husband Toby Sanchez, a former minor league baseball player, business owner, and entrepreneur. Donna was working for an RTD protein shake company when the idea for CUP-O Protein was born. Donna would drink her coffee made in a Keurig® every morning, but she was not a fan of eating breakfast foods. Because she felt her body required more sustenance than what her coffee provided, she would reluctantly chug one of the protein shakes she was selling, but quickly grew weary of drinking them due to their cold temperature and poor after-taste. Donna soon realized that she desired something both hot and nourishing to drink in the morning. Out of sheer frustration, Donna began grumbling how she merely wanted to be able to have a hot cup of fresh drip brewed coffee that also provided protein to keep her fuller longer. The couple quickly learned that nothing like this existed on the market, in fact, they discovered that there was less than 4% innovation in what was a $4.5 billion-dollar category. After the Nutraceutical Formulator hired by the Sanchez’s couldn’t figure out a way to fulfill their vision, the company told them “It can’t be done. If the Big Guys could do it, it would have been done by now”. Donna encouraged Toby to bring the formulation research and development in-house, literally. After 14 months of great trial and error in their Scottsdale, Arizona kitchen, the self-proclaimed “mad scientists” finally found their eureka formula and celebrated what was to become a truly unique innovation for single-serving coffee pods, which was later awarded a Patent. Now CUP-O Protein Coffee Infusion™ leads the way in carving out an entirely new category of Enhanced Coffee Pods.

About Gelson’s

Founded in 1951, Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. Their high standards – for quality, value and freshness; unsurpassed service; and attention to detail – define the ultimate grocery shopping experience. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and particular values for their customers. Gelson’s is recognized for its delicious, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. For more information about Gelson’s, visit

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases. CUP-O Beverages LLC is not affiliated with Keurig, Inc. “Keurig®” and “K-Cup®” are registered trademarks of Keurig, Inc.